Sunday, November 14, 2010

LLedo

My newest hauls are al Lledo. The other brand who make classic era diecast. In my opinion, Lledo models are exceptionaly very good. The details are very pronounced, very balanced and accurate. One drawback though, is that there are no name(s) or description on the car. Only code (i.e. SP001 or DG-6, etc..).

Here are some information about the LLEDO brand:

Lledo

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John Cobb's 'Railton Mobil Special'
1935 Blue Bird land speed record carLledo was a brand of die cast toys, founded in 1982 by Matchbox co-founder Jack Odell and Burt Russell.

Lledo was a reversal of Odell's own surname, which set out to specialise in replicating early Matchbox series styles. Odell and Russell bought machinery from the Universal company of Hong Kong, who had brought and shipped the Matchbox manufacturing plant to Hong Kong. Odell and Russell re-shipped the machinery back to a factory in Enfield, England where in April 1983 a new range called "Days Gone" was launched.

The favourite model of collectors of the company's products was a Ford Model T van, which then became the basis for the start of a series of limited edition models for gifts, product launches and special promotions; most commonly produced in limited edition runs of 500 or 1000 models. The company later launched the "Vanguards" range, which specialised in replica classic cars.

Although shipping high volumes of product, the company could not compete against low cost producers from both Hong Kong and China, who also entered the special promotions market with high quality products. As a result, Lledo went bankrupt in 1999, and the naming right and model range bought by Corgi. Corgi continued producing the range of models in China until 2005, when the remaining models were merged into the Corgi Classics range.

Jack Odell died on 8 July 2007 at the age of 87.



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